Shabaya

Dr.Mostaque Ahmed Zebal

Associate Professor of Marketing

Tel #: +025015738

Email: mostaqe.zebal@adu.ac.ae

Educational Background

  • Ph.D. in Marketing, Victoria University, Australia 2003
  • Master of Business Administration, NYIT, New York, USA 1997
  • Master of Commerce in Marketing, University of Dhaka 1986
  • Bachelor of Commerce in Marketing, University of Dhaka 1985

Mini Bio

Dr. Mostaque Ahmed Zebal is Associate Professor of Marketing with 25 years of experience in the marketing profession. He received his Ph.D. from Victoria University, Australia. His research interests include market orientation, strategic marketing, consumer behavior, and service marketing. Dr. Zebal teaches marketing courses at both undergraduate and postgraduate levels

Areas of Competence

  • Teaching Expertise - Strategic Marketing, Consumer Behaviour, Marketing Management, Services Marketing, Retail Marketing.
  • Research Interest - Market Orientation, Strategic Marketing, Consumer Behaviour, Services Marketing

EMPLOYMENT HISTORY

  • Associate Professor, Abu Dhabi University, UAE
    (Further promoted as Associate Professor in March 2012) 2007 – Now
  • Associate Professor, North South University, Bangladesh. 2005 – 2007
  • Associate Professor, American International University, Bangladesh 2004 –2005
  • Assistant Professor, Independent University, Bangladesh (Study leave included)1998 – 2004
  • Sessional Lecturer, Victoria University, Australia 2002 – 2003
  • Lecturer, Dhaka City College, Bangladesh 1989 – 1990

Research & Scholarly activities

Peer-Reviewed Journals

  • Zebal, M. A., Saber, H. M. (2014). Market Orientation in Islamic Banks - A Qualitative Approach. Marketing Intelligence and Planning, Vol. 32, No. 4. ISSN: 0263-4503. http://www.emeraldinsight.com/products/journals/journals.htm?id=mip
  • Zebal, M.A. and Goodwin, D.R. 2012 "Market Orientation and Performance in Private Universities", Market Intelligence and Planning, Vol. 30, No. 3. ISSN: 0263-4503. http://www.emeraldinsight.com/products/journals/journals.htm?id=mip
  • Zebal, M.A. and Ali Quazi. 2011, "Investigating the Determinants and Outcomes of Market Orientation: Evidence from Bangladesh Banks", International Journal of Management and Marketing Research, Vol. 4, No 2. ISSN: 1933-3153 (print), ISSN: 2157-0205 (online). http://theibfr.com/
  • Zebal, M.A. and Goodwin, D.R. 2011, “Market Orientation in a Developing Nation – Antecedents, Consequences, and the Moderating Effects of Environmental Factors”, Marketing Bulletin, Vol. 22, Article 1. ISSN: 1176-645X. 
    http://marketing-bulletin.massey.ac.nz/
  • Zebal, M.A. and Roberts, L.M. 2005, "Can Market Orientation Go Beyond the Leading Market Orientation Perspectives?", European Journal of Economics, Finance and Administrative Sciences, Vol. 3, No. 2. http://www.eurojournals.com
  • Zebal, M.A. 2005, "Investigating the Outcomes of Synthesis Market orientation in a South Asian Country Market", European Journal of Economics, Finance and Administrative Sciences, Vol. 2, No. 2. http://www.eurojournals.com
  • Zebal, M.A. 2005, "Synthesis Market Orientation – Antecedents, Performance Linkage and Research Propositions", Journal of Business, Vol. 31, No. 1 & 2.
  • Zebal, M.A. 2005 "The Role of Synthesis Market Orientation Components in Determining Economic and Non-Economic Performance of Business – Bangladesh Context", Journal of Business Studies, Vol. XXVI, No. 1.
  • Zebal, M.A. 2003, "Market Orientation in Bangladesh – Respondents' Perception", DU Journal of Marketing, Vol. 6, June.
  • Zebal, M.A. 2000, "Marketing Orientation Consequences – A Case of British American Tobacco Bangladesh (BATB)," Journal of Business Studies, Vol. XXI. No. 1.
  • Zebal, M.A. 1999, "Practice of Marketing Concept – A case of Bangladesh Thai Aluminium (BTA) Limited," Journal of the Asiatic Society of Bangladesh, Vol. 44, No. 2.

International Conference Papers:

  • Zebal, M.A. 2005, "Extending Leading Market Orientation Theories to a Synthesis Dimension", proceedings in the fourth Global Conference in Business and Economics, Oxford, England, June 26-28.
  • Zebal, M.A. & Hussein, M.S. 2013, "Antecedents and Consequences of Islamic Market Orientation", 2nd Abu Dhabi University Annual Research Conference, Abu Dhabi, UAE, April 24-25.
  • Zebal, M.A. & Hussein, M.S. 2013,"Exploring Islamic Market Orientation - A Qualitative Approach", 10th AGBA Global Conference 2013, Bangkok, Thailand, June 16-17.

CONSULTANCY & INDUSTRY EXPERIENCE

Industry Experience:

  • Country Representative, Unimex, New York, USA 1994 to 1998
  • Marketing Manager, Unimex Zambia Ltd., Lusaka, Zambia 1991 to 1994
  • Associate Professor, American International University, Bangladesh 2004 –2005
  • Marketing Executive, Unimex Zambia Ltd., Lusaka, Zambia 1990 to 1991

Consultancy:

Worked as a consultant for several projects in Bangladesh for different periods including Bashundhara Cement Trading Limited, Best Marketing, Shell Corporation, and Fair Trade International.