Shabaya

Dr.Mohammed Ismail El-Adly

Marketing Discipline Coordinator & Associate Professor of Marketing

Tel #: +97137090753

Email: m.eladly@adu.ac.ae

Educational Background

  • Ph.D. in Marketing, Cairo University with Co-supervision of Huddersfield University Business School, 1997.
  • MSc in Business Administration, Cairo University, 1991.
  • BSc in Business Administration, Cairo University, 1984.

Mini Bio

Dr. El-Adly is Associate Professor and Marketing Discipline Coordinator at Abu Dhabi University. He earned his Ph.D. in marketing as co-supervision between Cairo University and Huddersfield University Business School in England. Prior to joining Abu Dhabi University, he worked in Cairo University for more than 15 years and in UAE University for 10 years. His main research interests are consumer behavior, retailing, and market segmentation. He has published many articles on marketing in refereed international and Arab regional journals. His work has appeared in the Facilities Journal, International Journal of Retail & Distribution Management, International Journal of Business and Social Science, International Journal of Customer Relationship Marketing and Management, Journal of Economics and administrative Sciences, and Arab Journal of Administrative Sciences.

Areas of Competence

  • Retailing
  • Market segmentation
  • Consumer behavior
  • Marketing management

Employment History

  • Marketing Discipline Coordinator, Abu Dhabi University.November, 2011 – Present
  • Associate Professor of Marketing, Abu Dhabi University.March, 2012 - Present
  • Program Coordinator, Abu Dhabi University.November ,2011 - Present
  • Assistant Professor of Marketing, Abu Dhabi University.August, 2008 – March, 2012
  • Assistant Professor (equivalent to Associate Professor in the American system), Cairo University
  • Assistant Professor of Marketing, UAE University, September, September 1998 - August 2008
  • Lecturer (equivalent to Assistant Professor in the American system), September 1998 - March 2004
  • Lecturer (equivalent to Assistant Professor in the American System), Cairo UniversityOctober 1997 - August 1998
  • Assistant lecturer, Cairo UniversityMarch 1991 - October 1997
  • Researcher, Huddersfield University Business SchoolMay 1995 - May 1997
  • Demonstrator, Cairo UniversityOctober 1984 - March 1991

Research & Scholarly activities

Peer-Reviewed Journals

  • Eladly, M. (2012). Investigating the Relationship between Shopping Malls and Patronage Motives using Importance-Satisfaction Analysis. International Journal of Customer Relationship Marketing and Management, 3(2), 33-46. http://www.igi-global.com/viewtitlesample.aspx?id=66426
  • Eladly, M. (2010). The impact of advertising attitudes on the intensity of TV ads avoiding behavior. International Journal of Business and Social Science, 1(1), 1-14. www.ijbssnet.com/journals/1.pdf
  • Eladly, M., Butler, C., Bassiouni, Y., Widjaja, A. (2007). Revamping the Value Chain in Exhibition Facilities: the Case of the Dubai Exhibition Industry. Journal of Facilities, 25(11/12), 419-436. http://www.emeraldinsight.com/journals.htm?issn=0263-2772
  • Eladly, M. (2007). Shopping malls attractiveness: a segmentation approach. International Journal of Retail & Distribution Management, 35(11), 936-950. http://www.emeraldinsight.com/journals.htm?issn=0959-0552

Peer-Reviewed Proceedings

  • Eladly, M., Eid, R. (January (1st Quarter/Winter) 2014). In Arun K Jain- Satyabhusan Dash- Saji K B Nair- Jabir Ali (Ed.), Dimensions of Shopping Malls Perceived Value (MALLVALL): An Empirical Study. Delhi: 2014 Annual Conference of Emerging Markets Conference Board- Listening to Consumers of Emerging Markets- Indian Institute of Management Lucknow, Noida campus. marconference@iiml.ac.in [Accepted: November 2013, Published: January (1st Quarter/Winter) 9, 2014, Submitted: October 29, 2013]

Peer-Reviewed Paper Presentation

  • Eladly, M. (Author & Presenter), Harb, N. (Author & Presenter), El-Shaarawi, A. (Author & Presenter), the Eighth Annual U.A.E. University Research Conference, "An Assessment of UAE University Faculty and Staff Housing," UAE University, Al-Ain. (April 2007).
  • Eladly, M. (Author & Presenter), Harb, N. (Author & Presenter), El-Shaarawi, A. (Author & Presenter), The Eighth Annual U.A.E. University Research Conference, "Students’ Attitudes towards Economics in the GCC:," UAE University, Al-Ain. (April 2007).
  • Eladly, M. (Author & Presenter), El-Basyouni, Y. (Author & Presenter), Butler, C. (Author & Presenter), Widjaja, A. (Author & Presenter), The Seventh Annual U.A.E. University Research Conference., "Dubai Exhibition Industry: Past Experience, Present Situation and Future Trends," UAE University, Al-Ain. (April 2006).