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Bachelor of Arts in Mass Communication (English)Back

  • About the Program

    Why study the Bachelor of Arts in Mass Communication?

    Mass Communication Studies, as a rapidly growing field, demand well skilled and specialized practitioners and journalists in different areas of the profession. Media institutions, governmental bodies and all other profit and non-profit organizations are looking for well qualified communicators to contact their audience.

    The BA in Mass Communication program is carefully planned to meet the current and future needs of students, organizations, and businesses in Abu Dhabi and elsewhere. It includes a variety of theoretical and practical courses in audio, video, and digital production that will equip students to meet the growing needs of the nation and region. Likewise, e-Journalism, e-PR, e-Advertising, web development, and online broadcasting are integrated into the three concentrations of the program.

    The Mass Communication program is offered in the English Language; however media writing courses will be bilingual so that the graduates will meet the work places’ demands. It is offered at both Abu Dhabi University campuses (Abu Dhabi and Al Ain) and for both genders (female and male students).

    Who is it designed for?

    The BA Mass Communication Program is designed for students who thrive on making positive changes in media field and production. This program is ideal for students with an interest in various media work fields and news gathering, writing and editing both in print and broadcasting. It is designed for students who are interested in media and public opinion research. Whether you are interested in media research, communication policies, strategic communication, communication and diplomacy or working in writing for print media or shooting and editing Television news, there is a place for you in Mass Communication Program.

    How long would it take me to complete the degree?

    The BA in Mass Communication requires 120 credit hours for graduation (approximately 4 years), including a summer internship

    What will I learn in the Program?

    Graduates of the Mass Communication Program will acquire knowledge and skills that will help them to be professionally capable to:

    1. Identify and develop the best communications strategy, develop creative and original approaches to solving communications problems in various organizations’ activities.
    2. Develop leadership ability, marketability and productivity.
    3. Provide active inquiry and critical thinking about the information they receive and create.
    4. Create and design distinguished Television news programs and be professional in shooting, writing and editing news stories.
    5. Conduct media and public opinion research and write research reports effectively.
    6. Design creative Public Relations and Advertising campaign using the up-to-date multimedia techniques.
    7. Write for newspapers and magazines with effective usage of web designs and publications’ computer programs.
    8. Become an active agent in developing their countries.
  • Mission and Learning Outcomes

    Program Mission

    The mission of the Department of Mass Communication is to advance the academic, professional and personal development of undergraduate students, through select programs of teaching, research and public service that combine strong theoretical courses with professional preparation for the media work places. The goal of the department is to produce graduates who meet high standards of performance in Print Journalism, Broadcast Journalism and Strategic Communication. Also, the department aims to achieve recognition among professionals, media organizations/agencies and scholars in mass communications regionally and internationally.

    Learning Outcomes

    To reach the mentioned mission, the program has the following objectives:

    • Prepare students to demonstrate understanding of the theoretical and conceptual aspects of mass communication.
    • Train students to work effectively for a variety of careers in mass communication and related fields.
    • Equip students with essential skills to achieve excellency in research, analyzing, and writing media reports and features for print and electronic media.
    • Prepare students to be able to utilize contemporary digital tools to conceive, produce, and package contents for a variety of media platforms, including websites.
    • Encourage students to think critically and creatively in dealing with issues related to mass media.
    • Prepare students to demonstrate understanding of the role and impact of mass media in the Middle East.
    • Train students to effectively deal with myriad of ongoing communication challenges at the local, national, and global levels.
    • Equip students by all means that help them to demonstrate their professional conduct, ethical values, and sound judgment.
    • Show students’ perfection as problem-solvers, effective communicators, and contributors to society.
  • Enrollment and Graduation Data

    During the Academic Year 2016-17, the Mass Communication program reported

    • BS degree enrollment: 49 students
    • BS degrees conferred: 21 students

    During the Academic Year 2015-16, the Mass Communication program reported

    • BS degree enrollment: 41 students
    • BS degrees conferred: 29 students

    During the Academic Year 2014-15, the Mass Communication program reported

    • BS degree enrollment: 41 students
    • BS degrees conferred: 32 students

    During the Academic Year 2013-14, the Mass Communication program reported

    • BS degree enrollment: 68 students
    • BS degrees conferred: 4 students
  • Degree Requirements

    These courses can be chosen from set of courses in the major apart from the above courses (9 credits) and from any other program at the University for which you meet the entry requirements (9 credits). Alternatively, you can choose a Minor (6 courses) in a specialization other than English.

    Requirements Credit Hours
    General Education Requirements 39 credit hours
    Program Core Requirements 42 credit hours
    Degree Concentration 21 credit hours
    Major Electives 6 credit hours
    Open Electives 15 credit hours
    Total 120 credit hours
  • Core courses

    Core courses for this program include (but are not limited to):

    • Public Speaking
    • Writing for print and Broadcast media
    • Media Ethics and Responsibilities
    • Broadcast News Reporting
    • Research Methods for mass media
    • Web and Publication Design
    • Communication and Diplomacy
    • Integrated Communication Campaign
  • Degree Concentrations

    Three different degree concentrations (learning paths) have been developed to assist students in program planning. The degree concentrations include:

    1. Print Journalism Track that incorporates print and online reporting components. This will include news reporting, editing and intensive news writing courses among many other courses.
    2. Broadcast Journalism track: The graduates will be qualified to work as TV news reporters, editors, and directors in TV, Radio as well as web sites.
    3. Strategic Communication Track: It incorporates public relations, advertising, and audience research components.

    For each of these degree concentrations the students must take six specific courses in the academic area of the concentration

  • Career Opportunities

    Mass Communication job opportunities are offered by but not limited to the media institutions (Print, broadcast and online) locally and internationally, public relations and advertising companies, media research centers as well as Television stations. The graduates will be qualified to work as speechwriters, media strategists, crisis communicators, public diplomacy experts, non-profit leaders, advertising executives, and public relations professional. Most career opportunities for Mass Communication graduates are found in the following fields:

    • Print media
    • Media research centers/organizations
    • News Television channels
    • Radio programming
    • Public Diplomacy
    • Leadership programs and organizations
    • Public Relations departments
    • Website designs
  • Curriculum

    TOTAL CREDITS: 123 Credit Hours

    General Education Requirements 39 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ARL 100 (A) Communication Skills in Arabic I (A) No Prerequisite 3
    ARL 100 (E) Communication Skills in Arabic II (E) No Prerequisite 3
    CRT 301 Critical Thinking Skills UNS 102 + ENG 200 2
    ENG 100 English I No Prerequisite 3
    ENG 200 English II ENG 100 (C) + UNS 102 3
    ENG 300 Technical Communication for Business and Humanities ENG 200 3
    ISL 100 (A) Islamic Culture (A) No Prerequisite 3
    ISL 100 (E) Islamic Culture (E) No Prerequisite 3
    ITE 100 Introduction to Information Technology Applications No Prerequisite 3
    MTG 100 College Mathematics No Prerequisite 3
    PHI 300 Professional Ethics ENG 200 3
    PSY 201 General Psychology UNS 102 + ENG 100 3
    SOC 201 UAE & GCC Society UNS 102 + ENG 100 3
    STT 100 General Statistics No Prerequisite 3
    UNS 102 University Study Skills No Prerequisite 1
    Program Core Requirements 42 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ASC 301 Research Report Writing STT 100 3
    MKT 200 Principles of Marketing ENG 105 3
    MMC 201 Introduction to Mass Communication Co-Req-ENG 200 3
    MMC 203 Writing for Mass Media MMC 201 3
    MAC 201 Intercultural Communication Co-Req-ENG 200 3
    MAC 205 Theories of Mass Communication MMC 201 3
    MAC 300 Media Research Methods MAC 205 3
    MAC 302 Quantitative Data Analysis Co-Req-MAC 300 3
    MAC 310 Mass Media Ethics and Responsibilities Co-Req-MAC 300 3
    MAC 317 Public Speaking MMC 201 3
    MAC 400 Current Media Issues in GCC ENG 200 3
    MAC 401 Media and Society MMC 201 3
    MAC 490 Senior Design Project (Capstone Course) 80 crhs 3
    MAC 499 Internship 100 chrs. 6
    Degree Concentrations 21 Credit Hours
    Note: Three different degree concentrations (learning paths) have been developed to assist students in program planning.
    Broadcast Journalism Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 305 TV News Shooting and Production MMC 203 3
    MAC 307 TV News Editing MMC 203 3
    MAC 409 Advanced Multi Media Journalism MAC 410 (Co) 3
    MAC 311 Broadcast News Reporting MMC 312 3
    MAC 312 Broadcast News Writing MAC 203 3
    MAC 318 TV News Programming MMC 201 + MAC 305 3
    MAC 410 Web Publications and Design MAC 409 (Co) 3
    Print Journalism Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 304 News Writing MMC 203 3
    MAC 308 Photojournalism MMC 203 3
    MAC 309 Magazine and Feature Writing MMC 203 + MAC 304 (Co) 3
    MAC 320 News Reporting MAC 304 3
    MAC 321 Layout and Design ITE 100 3
    MAC 322 Online Reporting MAC 304 3
    MAC 410 Web and Publications Design MAC 409 (Co) 3
    Strategic Communication Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 303 Organizational Communication ENG 200 3
    MAC 313 Principles of Strategic Public Relations ENG 200 3
    MAC 314 Communication Strategy in Advertising MKT 200 3
    MAC 315 Writing for PR MMC 203 3
    MAC 316 Communication and Diplomacy MMC 201 3
    MAC 407 Integrated Communication Campaign MAC 315 + MAC 314 3
    MAC 411 PR Case Studies ENG 200 3
    Major Electives 6 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 202 Translation for Communication ARL 105 3
    MAC 206 Introduction to Journalism ENG 200 3
    MAC 402 Media Criticism MAC 310 3
    MAC 403 International Communication MAC 201 3
    MAC 412 Media Management ENG 200 3
    Open Electives 15 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    OE 1 Open Elective I No Prerequisite 3
    OE 2 Open Elective II No Prerequisite 3
    OE 3 Open Elective III No Prerequisite 3
    OE 4 Open Elective IV No Prerequisite 3
    OE 5 Open Elective V No Prerequisite 3
  • Who will Teach

    The Program Coordinator is Dr. Azza A. Mohamed, an Associate Professor in Mass Communication at Abu Dhabi University. The courses of the program will be taught by Dr. Peng, Dr. Azza and Dr. Sham Mohamed with other Abu Dhabi University full-time experienced faculty, all of whom have both theoretical and practical knowledge with Ph.D. degrees from well-recognized International Universities.

    For questions about degree plan and related information contact

    Ms. Nouf Al Faisal
    College of Arts and Sciences Academic Advisor 

    Abu Dhabi University, P.O.Box 59911, Abu Dhabi, UAE
    Tel: +971 2 5015345
    Fax: +971 2 5860183
    Email: nouf.alfaisal@adu.ac.ae

  • How to Apply

    Once you have checked out our website or visited our campus, you will probably be wondering, "What comes next?"

    Although everyone is at a different point of the college-search process, this is a good time to learn more about the application procedure and timeline.

    For your convenience:

    college of arts and science

Events

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National Day Ceremony Nov 28, 2016 to Nov 28, 2016
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International Aviation Conference May 22, 2016 to May 23, 2016
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Think Science Exhibition 2016 Apr 17, 2016 to Apr 19, 2016
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Getex 2016 Apr 13, 2016 to Apr 15, 2016

Reach Us

Abu Dhabi Campus

P.O Box 59911, Abu Dhabi, UAE

Al Ain Campus

P.O Box 1790, Al Ain, UAE

Toll Free Number:

800-ADYOU (800-23968)

International Students:

+971 2 5015555 (Call Center)

Email: admissions@adu.ac.ae