COBA Mission
COBA Vision
The vision of the College of Business Administration is to be the College of choice for career-based business education in the United Arab Emirates.
COBA Mission
The mission of the College of Business Administration is to prepare a diverse student body to be principled graduates for successful careers. This is achieved by a diverse faculty focused on student learning, consultancy, practice and discipline based research.
To achieve its mission, the College is committed to continuous improvement processes to attain the following goals:
- Provide a student-centered environment that is:
- Grounded in principles of academic integrity, honor, accountability, and ethical understanding.
- Focused on career success by providing practice-based curriculum and flexible course delivery using innovative technology to enhance student learning.
- Dedicated to student success through personalized academic and career advisement, and participation in professional student organizations.
- Achieve academic excellence in teaching, research, and service by attracting, retaining, and developing a diverse and qualified faculty and staff.
- Collaborate with distinguished universities and organizations worldwide to enrich curriculum, create opportunities for students and faculty, and enhance research impact.
- Support research activities that focus on the application of business theory to enhance local and regional business practices. The impact of research will be measured by publications in refereed journals, development of relevant case studies, consulting reports, sponsored research projects, workshops for practitioners, and other research activities that inform effective applications of business principles.
Measures of Success
Meet score card targets established for the College of Business Administration.