Dr.Shilpa Iyanna

Associate Professor of Marketing

Tel #: +97125015664


Educational Background

Ph.D. in Marketing, University of Nottingham, UK

Mini Bio

Dr. Shilpa Iyanna is Assistant Professor of Marketing at Abu Dhabi University. Her main research interests are in the fields of consumer behaviour, customer value, value co-creation and sustainable consumption. Dr. Shilpa's work has appeared in numerous peer-reviewed international journals and conference proceedings such as the American Marketing Association Summer Conference and the Academy of Marketing Science Conference.

Areas of Competence

  • Customer Value, Consumer Behaviour, Value Co-Creation


  • Assistant Professor, ADU University, UAE 2010 - Now

Research & Scholarly activities

Peer-Reviewed Journals

  • Abraham, J. A., Iyanna, S., Sarr, M. (2013). Perceived Rate of Returns to Education-A UAE perspective. International Business and Economics Research Journal, 12(8), 979-984. [Accepted: May 2013, Published: August 1, 2013, Submitted: April 9, 2013]
  • Iyanna, S., Bosangit, C., Mohd Any, A. A. (2012). Value Evaluation of Customer Experience using Consumer Generated Content. International Journal of Management and Marketing Research, 15. [Accepted: November 2011, Published: April (2nd Quarter/Spring) 1, 2012, Submitted: September 6, 2011]
  • Iyanna, S., Abraham, J. A. (2012). A Comparative Cost Analysis of Undergraduate Business Degrees for International Students in Selected Countries. International Journal of Business and Management, 7(4), 13. [Accepted: November 2011, Published: February 1, 2012, Submitted: October 28, 2011]

Peer-Reviewed Proceedings

  • Iyanna, S. (June 2013). In David McArthur, Rajan Varadarajan, Zafar U. Ahmed (Ed.), A Comprehensive Review of Customer Resources (1st ed., vol. 10, pp. 159-165). Academy for Global Business Advancement (AGBA).
  • Abraham, J. A., Iyanna, S., Sarr, M. (April (2nd Quarter/Spring) 2012). In Siephen J. Mezias (Ed.), Student perceptions on the returns to higher education in the United Arab Emirates. ABU DHABI: INSEAD.

Peer-Reviewed Paper Presentation

  • Abraham, J. A. (Author & Presenter), Iyanna, S. (Author), Sarr, M. (Author), AIB-MENA 2013 Annual Conference, "Student perceptions on the return to higher education in the United Arab Emirates," Academy of International Business -MENA chapter, Cairo, Egypt. (January 12, 2013).
  • Iyanna, S. (Author & Presenter), American Marketing Association, "CONSUMER GOAL DYNAMICS – AN EMPIRICAL ILLUSTRATION," American Marketing Association, Chicago, United States of America. (August 17, 2012).
  • Iyanna, S. (Author & Presenter), Winklhofer, H. (Author), Devlin, J. (Author), Academy of Marketing Science, "A Framework to Measure the Co-Created Concept of Customer Value," AMS, New Orleans, USA. (May 19, 2012).
  • Abraham, J. A. (Author), Iyanna, S. (Author), Academy of International Business-MENA Chapter, "Cost of International Education: How does UAE Compare?," Academy of International Business, Dubai. (January 13, 2012).
  • Iyanna, S. (Author & Presenter), Winklhofer, H. (Author), Devlin, J. (Author), The forum on Markets and Marketing: Extending Service Dominant Logic (FMM 2010), "The Dynamic, Co-Created Perspective of Value," University of Cambridge, United Kingdom. (September 23, 2010).
  • Iyanna, S. (Author & Presenter), Academy of Marketing, "Value Assessment Through Means-End Theory Framework – A Critique," Coventry University, United Kingdom. (July 6, 2010).

Faculty Research Seminars

  • Abraham, J. A., Iyanna, S. (Author), Brown Bag Seminar, "Cost of International Education: How Does UAE Compare?," COBA, ADU, COBA. (December 21, 2011).

Other Intellectual Contributions

  • Iyanna, S., Second Biennial Conference of the Global Research Forum on Sustainable Production and Consumption, "Sustainable Consumption Practices in the United Arab Emirates," GRF-SPaC, Shanghai, China. (June 11, 2014).
  • Iyanna, S. (Author & Presenter), Abu Dhabi University - 1st Annual Research Conference, "A framework to measure the co-created concept of customer value," Abu Dhabi University, Abu Dhabi, UAE. (June 5, 2012).
  • Iyanna, S., Abu Dhabi University - 1st Annual Research Conference, "Consumer Goals - Empirical Illustration," Abu Dhabi University, Abu Dhabi. (June 5, 2012).
  • Abraham, J. A. (Author & Presenter), Iyanna, S. (Author), Sarr, M. (Author), The 1st Abu Dhabi University Annual Research Conference, "Perceived Returns to Higher Education in The United Arab Emirates," Abu Dhabi University, Abu Dhabi. (June 5, 2012).
  • Iyanna, S., 2nd INSEAD Socio-Economic Research Conference., "‘Green’ consumption in the UAE – mind the gap?," INSEAD, Abu Dhabi. (April 19, 2012).
  • Iyanna, S. (Author & Presenter), Abraham, J. A. (Author), The INSEAD Abu Dhabi Socioeconomic Academic Conference, "Factors that Influence Enrollment in Higher Education in UAE," INSEAD, Abu Dhabi. (April 28, 2011).
  • Iyanna, S. (Author & Presenter), Research Symposium in Business and Economics, "Comprehensive Review of Customer Resources," Abu Dhabi University, Abu Dhabi. (February 24, 2011).

Membership of Professional Societies

  • American Marketing Association
  • Academy of Marketing Science
  • Academy of International Business