Shabaya

Dr.Mohammed Ismail El-Adly

Marketing Discipline Coordinator & Associate Professor of Marketing

Tel #: +97137090753

Email: m.eladly@adu.ac.ae

Educational Background

  • Ph.D. in Marketing, Cairo University with Co-supervision of Huddersfield University Business School, 1997.
  • MSc in Business Administration, Cairo University, 1991.
  • BSc in Business Administration, Cairo University, 1984.

Mini Bio

 

Dr. El-Adly (Ph.D.) is associate professor of marketing and marketing discipline coordinator at Abu Dhabi University.  Dr. El-Adly received his Ph.D. in marketing as co-supervision between Cairo University and Huddersfield University Business School in England. Prior joining Abu Dhabi University, Dr. El-Adly worked in Cairo University for more than 15 years and UAE University for 10 years.  His main research interests are consumer behavior, retailing, market segmentation, and hospitality.  He published many articles in marketing field in refereed international and Arab region journals. His work has been published in the Journal of Retailing and Consumer Services (by Elsevier), Facilities Journal (by Emerald), International Journal of Retail & Distribution Management (by Emerald), International Journal of Customer Relationship Marketing and Management (by IGI Global), International Journal of Business and Social Science, Journal of Economics and administrative Sciences (by Emerald), and Arab Journal of Administrative Sciences. His research paper titled "Measuring the perceived value of malls in a non-Western context: the case of the UAE, International Journal of Retail & Distribution Management, Vol. 43, No. 9, pp.849 – 869” has won the Outstanding Paper Award in Emerald Literati Network Awards for Excellence 2016 and became the journal sample article for 2 years.  He is also a reviewer for international journals published by Elsevier and Emerald.  Dr. El-Adly has a large experience in consulting and professional training in marketing and management.

Areas of Competence

  • Retailing
  • Market segmentation
  • Consumer behavior
  • Marketing Management
  • Customer Value
  • Hospitality

Employment History

  • Marketing Discipline Coordinator, Abu Dhabi University.November, 2011 – Present
  • Associate Professor of Marketing, Abu Dhabi University.March, 2012 - Present
  • Program Coordinator, Abu Dhabi University.November ,2011 - Present
  • Assistant Professor of Marketing, Abu Dhabi University.August, 2008 – March, 2012
  • Assistant Professor (equivalent to Associate Professor in the American system), Cairo University
  • Assistant Professor of Marketing, UAE University, September, September 1998 - August 2008
  • Lecturer (equivalent to Assistant Professor in the American system), September 1998 - March 2004
  • Lecturer (equivalent to Assistant Professor in the American System), Cairo UniversityOctober 1997 - August 1998
  • Assistant lecturer, Cairo UniversityMarch 1991 - October 1997
  • Researcher, Huddersfield University Business SchoolMay 1995 - May 1997
  • Demonstrator, Cairo UniversityOctober 1984 - March 1991

AWARDS AND HONORS

  • Emerald Literati Network Awards for Excellence 2016 Outstanding Paper for: Measuring the perceived value of malls in a non-Western context: the case of the UAE", International Journal of Retail & Distribution Management, Vol. 43, No. 9, pp.849 – 869.
    http://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2016&journal=ijrdm
  • Teaching Award of Excellence, Abu Dhabi University. (November 14, 2012)
  • Teaching Award of Excellence, Abu Dhabi University. (December 23, 2010)
  • Teaching Award of Excellence, Abu Dhabi University. (March 18, 2010)
  • Certificate of Distinguish for Achievement in Research, Huddersfield University Business School. (1997)
  • Best Undergraduate Student Award, Faculty of Commerce, Cairo University. (1984)
  • Best Undergraduate Student Award, Suez Canal Bank. (1984)

Research & Scholarly activities

Refereed Journal Articles

  • El-Adly, M. and Eid, R. (2017), "Dimensions of perceived value of malls: The Muslim shoppers’ perspective ", Paper accepted for publication in the International Journal of Retail & Distribution Management, Vol. 45 (1), 40-56. Scopus listed, latest impact factor SNIP 1.028 http://www.emeraldinsight.com/doi/full/10.1108/IJRDM-12-2015-0188
  • El-Adly, M. and Eid, R. (2016), “An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context”, Journal of Retailing and Consumer Services, Vol. 31, (July) pp. 217-227. 
    Scopus listed, latest impact factor SNIP 1.745   http://www.sciencedirect.com/science/article/pii/S0969698916300017
  • El-Adly, M. and Eid, R. (2015), "Measuring the perceived value of malls in a non-Western context: the case of the UAE", International Journal of Retail & Distribution Management, Vol. 43, No. 9, pp.849 – 869. Scopus listed, latest impact factor SNIP 1.028
    http://www.emeraldinsight.com/doi/full/10.1108/IJRDM-04-2014-0045  (Won the Outstanding Paper Award in Emerald Literati Network Awards for Excellence 2016)   http://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2016&journal=ijrdm
  • El-Adly, M. (2012), “Investigating the relationship between shopping malls and patronage motives using importance-satisfaction analysis”, International Journal of Customer Relationship Marketing and Management, Vol. 3, No. 2, pp. 33-46. http://www.igi-global.com/journal/international-journal-customer-relationship-marketing/1150
  • El-Adly, M. (2010), “The impact of advertising attitudes on the intensity of TV ads avoiding behavior”. International Journal of Business and Social Science, Vol. 1, No. 1, pp. 1-14. www.ijbssnet.com/journals/1.pdf
  • El-Adly, M., Butler, C., Bassiouni, Y., Widjaja, A. (2007), “Revamping the value chain in exhibition facilities: The case of the Dubai exhibition industry”, Facilities, Vol. 25, No. 11/12, pp. 419-436. Scopus listed, latest impact factor SNIP 1.217 http://www.emeraldinsight.com/journals.htm?issn=0263-2772 
  • El-Adly, M. (2007), “Shopping malls attractiveness: a segmentation approach”, International Journal of Retail & Distribution Management, Vol. 35, No. 11, pp. 936-950. Scopus listed, latest impact factor SNIP 1.028
    http://www.emeraldinsight.com/journals.htm?issn=0959-0552
  • El-Adly, M. (2003), “Ads avoiding behavior: A study of the determinants of TV ads avoiding between light and heavy avoiders in Greater Cairo, Journal of Economic & Administrative Sciences, Vol. 19, No.1, pp. 53-94. (in Arabic language)
    http://www.emeraldinsight.com/doi/pdfplus/10.1108/10264116200300003
  • El-Adly, M. (2003), “Internet banking usage by bank consumers in the UAE - An exploratory study”. Arab Journal of Administrative Sciences, Vol. 10, No. 2, pp. 141-169. (in Arabic language) 
  • El-Adly, M. (2001), “Segmenting food shoppers in the United Arab Emirates according to their attitudes towards food shopping”. Journal of Economic & Administrative Sciences, Vol. 17 (December), pp. 36-69. (in Arabic language)
  • El-Adly, M. (2000), “Bank selection decision: student perspective”. Journal of Economic & Administrative Sciences, Vol. 16, (December), pp. 1-41. (in Arabic language)

Conferences

  • El-Adly, M. (2017). Modelling the Relationship between Hotel Perceived Value, Customer Satisfaction, and Customer Loyalty. Paper accepted for presentation in the IBCR 2017 Conference- Morocco. 
  • El-Adly, M. (2016). “Segmenting Mall Shoppers According to Perceived Value of Malls”, 18th EBES Conference-UAE, January 8-10, 2016. Sharjah, UAE.  Eurasia Business and Economics Society. http://www.ebesweb.org
  • El-Adly, M. and Riyad Eid (2015) "Measuring Perceived Value of Shopping Malls: The Muslim Shoppers’ Perspective." The 4th Abu Dhabi University Annual Research Conference, (November 26, 2015).
  • El-Adly, M.  and Riyad Eid (2014). In Arun K Jain- Satyabhusan Dash- Saji K B Nair- Jabir Ali (Ed.), “Dimensions of Shopping Malls Perceived Value (MALLVALL): An Empirical Study”, Delhi:2014 Annual Conference of Emerging Markets Conference Board- Listening to Consumers of Emerging Markets- Indian Institute of Management Lucknow, Noida campus. http://marconference@iiml.ac.in
  • El-Adly, M., Nasri Harb; Ahmed El-Shaarawi, "Students' Attitudes Towards Economics", UAEU Individual Research Grant for the academic year 2004/2005 (presented at the Eighth Annual U.A.E. University Research Conference. 2007)
  • El-Adly, M., Nasri Harb; Ahmed El-Shaarawi, "An Assessment of UAEU Housing", UAEU Individual Research Grant for the academic year 2004/2005 (presented at the Eighth Annual U.A.E. University Research Conference. April 2007).
  • Colin Butler, Yahia El-Basyouni, Mohammed El-Adly, and Achmad Widjaja, "Dubai Exhibition Industry: Past Experience, Present Situation and Future Trends", the Seventh Annual U.A.E. University Research Conference. April 2006.
  • El-Adly, M., “The Changes of UK Financial Services Environment and its Relation to the Bank Market Segmentation”, the 9th Annual Financial Services Marketing Workshop, University of Manchester UMIST (England 1995)