عربي

Bachelor of Arts in Mass Communication (Arabic)Back

Program Overview and Objectives

Delivery type Duration Language Intakes Study location
Day and Evening Full-time: 4 years Arabic Fall, Winter, Spring, Summer Abu Dhabi, Al Ain

 

This innovative media-based program will allow you to develop specialist knowledge of the concepts, theories, practices and methods that characterize contemporary media and communication. It will enable you to develop a critical understanding of the key developments within the mass communication industry globally, including new media and technology, production techniques and reporting and advertising.

You will develop your theoretical and practical knowledge, skills and abilities to help you thrive in the contemporary mass communications industry. You will be equipped with essential research and analysis skills as well as the ability to write media reports and features for print and electronic media. In-depth study into the role and impact of mass media in the Middle East will enable you to effectively deal with a myriad of on-going communication challenges at a local and regional level, as well as globally.

The program’s unique structure allows you to tailor your interest in media towards a particular career route. You can choose to specialize in Broadcast Journalism, Print Journalism, or Strategic Communication.

Accreditation 

This program is nationally accredited by the Commission for Academic Accreditation at the UAE’s Ministry of Education - Higher Education Affairs. Additionally, the program is internationally recognized and accredited by the following bodies.
The Western Association of Schools and Colleges (WASC) is one of the most prestigious academic bodies responsible for the accreditation of public & private universities, colleges, secondary & elementary schools in the USA & foreign institutions

  • Career Prospects

    Graduates of this program have gone on to work as specialized practitioners and journalists in a diverse range of organizations. Media institutions, governmental bodies, education institutions and private companies are always on the look-out for well qualified communication professionals.

    Organizations include Abu Dhabi Commercial Bank, Abu Dhabi Company for Onshore Oil Operations, Abu Dhabi Islamic Bank, Abu Dhabi National Oil Company, Abu Dhabi University, UAE Armed Forces, Connect, Future International School, Injazat, Petroleum Institute, Nationwide Middle East Properties, Sakher Media, TwoFour54 and White Label PR.

  • Entry Requirements

    Abu Dhabi University accepts applications on a rolling basis throughout the year, with intakes in the Fall, Winter, Spring, and Summer semesters. 

    Entry Requirements for Direct Admission


    1. Secondary School Certificate:

    Type of Secondary School Certificate Requirements
    Ministry of Education Schools- General Track

    Ministry of Education Schools- Advanced Track

    Abu Dhabi Education Council Track
    • Achieving the minimum average of 70% on completing grade 12 
    Indian Senior Secondary Certificates (CBSE), or State Board Examinations, or Indian School Certificates awarded by ICSE
    • Achieving the minimum average of 43% on completing grade 12
    British System (IGCSE & GCE)
    • Completing a total of 7 subjects from either IGCSE level or AS/A2 levels, in at least 4 of the following fields: Mathematics, Languages, Sciences, Social Studies and Humanities, Art and Design; with a minimum required grade of C for the IGCSE level subjects, D for the AS Levels, and E for A2 subjects.
    • Successfully provide evidence / certificate of completing at least 11 years of schooling.
    Canadian & American High School Diplomas
    • Achieving the minimum average of 70% on completing grade 12 or its equivalent of overall average C grade or 2.0/ 4.0
    International Baccalaureate Diploma
    • Successfully completing 6 subjects, with at least 2 at the higher level (HL) and a minimum total of 24 points.

    2. English Language Proficiency Requirements: a minimum score range of 950 - 1075 on the English language portion of the EmSAT examination, or its equivalent on other national or internationally-recognized tests that are approved by the CAA, such as TOEFL scores of 450 PBT (Paper-Based Test), 4.5 IELTS (taken at Amideast).

    We also welcome applications from international students with a variety of secondary school certificates, and grades from other educational systems across the world, so long as they are recognized, and meet the conditions stipulated by the UAE’s Ministry of Education- Higher Education Affairs. For more information on the entry requirements for international students, please visit Undergraduate International Admission.

    For the complete list of accepted secondary school certificates download Recognized Secondary School Certificates.

    Applicants with grades and English Language Proficiency Test scores that don’t match the above requirements may be granted exceptions for conditional admission, dependent on their successful completion of required coursework or meeting specified criteria. For further guidance on conditional admission to any of ADU’s undergraduate programs, visit Undergraduate Conditional Admission.

    Undergraduate students may apply for credit transfer for courses taken prior to joining Abu Dhabi University only once, when they first apply for admission. For more information on requirements for credit transfer, visit Undergraduate Transfer Students.

    or call toll free +9712 800 ADYOU (23968)

    or email admissions@adu.ac.ae for Abu Dhabi and Al Ain campuses

    or click here to download ADU’s undergraduate programs catalogue

  • Curriculum

    TOTAL CREDITS: 123 Credit Hours

    Degree Requirements Total Credit Hours: 123
    General Education Requirements 39 credit hours
    Core Requirements 36 credit hours
    Major Requirements 30 credit hours
    Major Electives 9 credit hours
    Open Electives 9 credit hours
    General Education Requirements 39 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE  CREDIT HOURS
    ARL 100 Communication Skills in Arabic I - 3
    CRT 301 Critical Thinking UNS 102 (A) 2
    ENG 100 (MA) English I
    3
    ENG 200 (MA) English II ENG 100 (MA) (C)+ UNS 102(A) 3
    INE 300 (A) Introduction to Entrepreneurship Completion of 60 credit hours 3
    ISL 100 (A) Islamic Culture - 3
    ITE 100 (A) Introduction to Information Technology Applications  - 3
    MTG 100 (A) College Mathematics - 3
    PSY 201 (A) General Psychology UNS102 (A) 3
    PHI300 (A) Professional Ethics UNS102 (A) 3
    SOC 201 (A) UAE and GCC Society UNS102 (A) 3
    STT 100 (A) General Statistics - 3
    UNS 102 (A) University Study Skills - 1
    NSC201 (A) Natural Sciences - 3
    Program Core Requirements 36 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE  CREDIT HOURS
    PELA 219 Principles of Economics - 3
    SOCIO 200 Introduction to Society ENG 200 (MA) 3
    MCA 201 Introduction to Journalism ARL 100 3
    MCA 202 Introduction to Radio and Television ARL 100 3
    MCA 203 Introduction to Public Relations & Advertising ARL 100 3
    MCA 204 Research Methods STT 100 (A) 3
    MCA 205 Public Opinion SOC 201 (A) 3
    MCA 206 Digital Photography ENG 200 (MA) 3
    MCA 207 Literary and Art Criticism ARL 100 3
    MCA 208 Translation ENG 200 (MA) 3
    MCA 209 Media Laws & Ethics MCA 201 3
    PSIR 311 Principles of Political Science - 3
    Concentrations 30 Credit Hours
    Radio and Television Concentration
    COURSE CODE COURSE TITLE PREREQUISITE  CREDIT HOURS
    RTV 300 TV Shooting MCA 206 3
    RTV 301 Writing for Radio and TV MCA 202 3
    RTV 302 TV and Radio Drama MCA 202 3
    RTV 303 TV and Radio News MCA 202 3
    RTV 304 TV and Radio Speech RTV 303 3
    RTV 305 Radio Production MCA 202 3
    RTV 306 TV Production RTV 300 3
    RTV 307 TV Editing RTV 306 3
    RTV 401 Capstone Project in Radio and Television RTV 301 + MCA 305 + MCA 306 3
    MCA 400 Internship  90 chrs 3
    Journalism Concentration
    COURSE CODE COURSE TITLE PREREQUISITE  CREDIT HOURS
    JOUR 301 Arab and World Press MCA 201 3
    JOUR 302 News Writing & Sources MCA 201 3
    JOUR 303 Investigative Reports Writing JOUR 302 3
    JOUR 304 Press Publishing MCA 206 3
    JOUR 305 Data Journalism JOUR 302 3
    JOUR 307 Media Campaigns JOUR 303 3
    JOUR 308 Photojournalism MCA 206 3
    JOUR 401 Capstone Project in Journalism JOUR 302 + JOUR 307  3
    MAC 322 Online Reporting JOUR 302 3
    MCA 400 Internship  90 chrs 3
    PR and Advertising Concentration
    COURSE CODE COURSE TITLE PREREQUISITE  CREDIT HOURS
    PRAD 301 Writing for Public Relations MCA 203 3
    PRAD 302 Organizational Communication MCA 203 3
    PRAD 303 Case Studies in PR and Advertising MCA 203 3
    PRAD 304 Public Relations Campaigns PRAD 301 3
    PRAD 305 PR Media Production MCA 206 3
    PRAD 306 Protocol and Etiquette MCA 203 3
    PRAD 307 Advertising Design PRAD 305    + ENG 100 3
    PRAD 401 Capstone Project in Public Relations & Advertising PRAD 301+ PRAD 303 3
    MAC  407 Integrated Communication Campaign PRAD 304  + ENG100 (A) 3
    MCA 400 Internship  100 chrs 3
    Major Elective Courses 9 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE  CREDIT HOURS
    MCA  210 Media and Crisis Management MCA205 3
    MCA  211 Media Management MCA 201, MCA 202 or MCA 203 3
    MCA  212 International Communication MCA 205 3
    MCA  213 Media subject in English language ENG300 (A) 3
    MCA  214 Oral Communication MCA 201, MCA 202 or MCA 203  
    MCA  215 Communication Theories MCA 201, MCA 202 or MCA 203  
    مساقات اختيارية 9 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE  CREDIT HOURS
    OE 1 Open Elective I
    - 3
    OE 2 Open Elective II - 3
    OE 3 Open Elective III - 3
  • Scholarships

    Scholarships (Abu Dhabi)

    ADU’s Scholarships & Financial Aid Fund offers Bachelor of Architecture students several types of scholarships of up to 45% in tuition fee waivers.  Examples of the potential applicable discounts are provided below.

     

    Program

    Total Credit Hours

    Estimated Total Credit Hours Tuition Fees

    Average Tuition Credit Hour Cost

    After 50% Discount

    After 30% Discount

    After 10% Discount

     

     

    Bachelor of Mass Communication (Arabic)

    123

    177,660

    1440

    88,830

     

    99,330

    159,894

     

    TUITION STRUCTURE

    AED Per Credit Hour for College/Department Requirement

    College of Arts and Sciences

    AED 1,440

    University College

    AED 1,440

     

     

     

     

    For further details, or information on your eligibility for the above, please click here.

    * Terms and conditions apply

    Note: The costs of books and supplies are not included in the tuition fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University.  Abu Dhabi University reserves the right to change tuition and other fee rates at any time.  A tuition schedule is published prior to registration for each semester.  For more information, please click here to view the University's fee structure.

    Scholarships (Al Ain)

    ADU’s Scholarships & Financial Aid Fund offers Bachelor of Architecture students several types of scholarships of up to 50% in tuition fee waivers.  Examples of the potential applicable discounts are provided below.

     

    Program

    Total Credit Hours

    Estimated Total Credit Hours Tuition Fees

    Average Tuition Credit Hour Cost

    After 45% Discount

    After 30% Discount

    After 10% Discount

    Bachelor of Mass Communication (Arabic)

    123

    141,900

    1153

    70,950

     

    99,330

    127,710

    TUITION STRUCTURE

    AED Per Credit Hour for College/Department Requirement

    College of Arts and Sciences

    AED 1,150

    University College

    AED 1,150

     

    For further details, or information on your eligibility for the above, please click here.

    * Terms and conditions apply

    Note: The costs of books and supplies are not included in the tuition fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University.  Abu Dhabi University reserves the right to change tuition and other fee rates at any time.  A tuition schedule is published prior to registration for each semester.  For more information, please click here to view the University's fee structure.

  • Fees

    UNDERGRADUATE TUITION AND FEE RATES
    Academic Year 2017-2018

    TUITION STRUCTUREAED Per Credit Hour for College/Department Requirement
    Arts & Sciences AED 1,440
    Business AED 1,620
    Engineering AED 1,780
    Other Engineering Programs (BSc in Aviation and BSc in Civil Engineering) AED 1,890
    Law AED 1,440
    University College AED 1,440
    FeesAED
    Admission Application Fee (Non-refundable) AED 300
    Registration Fee (Non-refundable; Paid once upon admission) AED 2,850
    Fall/Spring Winter/Summer
    Late Registration/Payment 500 500
    Student Services 350 175
    Healthcare Services 120 60
    Transportation - Door to Door (Optional) 3,700 1,850
    Transportation - Drop-Off Point (Optional) 2,400 1,200
    Institutional TOEFL+ Writeplacer (Optional) 585
    IELTS Exam (Optional) 945
    Accommodation FeesAED
    Fall/Spring Winter/Summer
    Private 12,500 3,800
    Semi-private 9200 2800
    Double 6700 2000
    Double with Shared-bath 5400 1700

    Note:  Abu Dhabi University reserves the right to make changes affecting tuition and other fees during the fiscal year.



Reach Us

Abu Dhabi Campus - P.O Box 59911, Abu Dhabi, UAE
Al Ain Campus - P.O Box 1790, Al Ain, UAE
Dubai Campus - P.O Box 410896, Dubai, UAE
International Students: +971 2 5015555 (Call Center)
Toll Free Number: 800-ADYOU (800-23968)

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