عربي

Bachelor of Arts in Mass Communication (English)Back

Program Overview and Objectives

Delivery type Duration Language Intakes Study location
Day and Evening Full-time: 4 years English Fall, Winter, Spring, Summer Available at Abu Dhabi, Al Ain and Dubai campus;
Al Dhafra Region and Abu Dhabi Downtown (Subject to CAA approval)

This program offers an innovative media-based degree which can be taken in either English or Arabic It will allow you to develop specialist knowledge of the concepts, theories, practices and methods that characterize contemporary media and communication, enabling you to develop a critical understanding of the key developments within the mass communication industry, including global media, new media and technology, production techniques and reporting and advertising.

You will develop your theoretical and practical knowledge, skills and abilities to help you thrive in the contemporary mass communications industry. You will be equipped with essential research and analysis skills as well as the ability to write media reports and features for print and electronic media. A foundation in the role and impact of mass media in the Middle East will enable you to effectively deal with a myriad of on-going communication challenges at a local and regional level, as well as globally.

The program’s unique structure allows you to tailor your interest in media towards a particular career route. You can choose to specialise in Broadcast Journalism, Print Journalism, or Strategic Communication. 

The Western Association of Schools and Colleges (WASC) is one of the most prestigious academic bodies responsible for the accreditation of public & private universities, colleges, secondary & elementary schools in the USA & foreign institutions
  • Career Prospects

    Graduates of this program have gone on to work as specialized practitioners and journalists in a diverse range of organizations. Media institutions, governmental bodies, education institutions and private companies are always on the look-out for well qualified communication professionals.

    Organizations include Abu Dhabi Commercial Bank, ADCO, ADNOC, Abu Dhabi Islamic Bank, UAE Armed Forces, Connect, Injazat, Petroleum Institute, Sakher Media, TwoFour54 and White Label PR.

  • Entry Requirements

    Abu Dhabi University accepts applications on a rolling basis throughout the year, with intakes in the Fall, Winter, Spring, and Summer semesters. The Admissions, Enrollment & International Relations Department will provide the date, time, and place of the required entrance examination if any. 


    The following documents are required for admission: 
    • Completed online application form. 
    • A certified copy of official general secondary or high school certificate or its equivalent. 
    • The Original Equivalency letter issued by Ministry of Education in the UAE (applicable to international certificates). 
    • A recent passport sized photographs. 
    • A copy of a valid passport (and residence visa, if resident in the UAE). 
    • A copy of UAE National ID Card (if resident in the UAE). 
    • The official score report either: Academic IELTS(5.0), iBT TOEFL(61) or ITP 500 (taken at KG or Amideast Institute only). 
    • The official transcripts and course syllabi from other universities for credit transfer. 
    • Proof of eleven years of schooling required for students applying with IGCSE/GCSE subjects. 
    • Non-refundable application fee (online payment).
    Once an application and the required documents are submitted, you will receive a response no later than one week from the date the application was received.

    Direct Admission into the College of Arts & Sciences: 

    Applicants with a minimum average of 70% or its equivalent in the UAE National Secondary School Certificate can be directly admitted to the programs offered by the College, except for Natural and Applied Sciences programs where the following conditions apply: 
    • A minimum average of 75% or its equivalent in the UAE National Secondary School Certificate and above to be directly admitted to the program. 
    • Only students from the Scientific or Industrial/Technical/Vocational tracks or equivalent could be admitted. 
    • Students must take the Math Placement Test administered by the University College. Based on the result, the student will either be placed in the MTG 100 course or the MTT 101 course.
  • Curriculum

    TOTAL CREDITS: 120 Credit Hours

    Degree Requirements Total Credit Hours: 120
    General Education Requirements 39 credit hours
    Program Core Requirements 42 credit hours
    Degree Concentrations 21 credit hours
    Major Electives 6 credit hours
    Open Electives 12 credit hours
    General Education Requirements 39 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ARL 100 (A) Communication Skills in Arabic I (A) No Prerequisite 3
    ARL 100 (E) Communication Skills in Arabic II (E) No Prerequisite 3
    CRT 301 Critical Thinking Skills UNS 102 + ENG 200 2
    ENG 100 English I No Prerequisite 3
    ENG 200 English II ENG 100 (C) + UNS 102 3
    ENG 300 Technical Communication for Business and Humanities ENG 200 3
    ISL 100 (A) Islamic Culture (A) No Prerequisite 3
    ISL 100 (E) Islamic Culture (E) No Prerequisite 3
    ITE 100 Introduction to Information Technology Applications No Prerequisite 3
    MTG 100 College Mathematics No Prerequisite 3
    PHI 300 Professional Ethics ENG 200 3
    PSY 201 General Psychology UNS 102 + ENG 100 3
    SOC 201 UAE & GCC Society UNS 102 + ENG 100 3
    STT 100 General Statistics No Prerequisite 3
    UNS 102 University Study Skills No Prerequisite 1
    Program Core Requirements 42 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ASC 301 Research Report Writing STT 100 3
    MKT 200 Principles of Marketing ENG 105 3
    MMC 201 Introduction to Mass Communication Co-Req-ENG 200 3
    MMC 203 Writing for Mass Media MMC 201 3
    MAC 201 Intercultural Communication Co-Req-ENG 200 3
    MAC 205 Theories of Mass Communication MMC 201 3
    MAC 300 Media Research Methods MAC 205 3
    MAC 302 Quantitative Data Analysis Co-Req-MAC 300 3
    MAC 310 Mass Media Ethics and Responsibilities Co-Req-MAC 300 3
    MAC 317 Public Speaking MMC 201 3
    MAC 400 Current Media Issues in GCC ENG 200 3
    MAC 401 Media and Society MMC 201 3
    MAC 490 Senior Design Project (Capstone Course) 80 crhs 3
    MAC 499 Internship 100 chrs. 6
    Degree Concentrations 21 Credit Hours
    Note: Three different degree concentrations (learning paths) have been developed to assist students in program planning.
    Broadcast Journalism Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 305 TV News Shooting and Production MMC 203 3
    MAC 307 TV News Editing MMC 203 3
    MAC 409 Advanced Multi Media Journalism MAC 410 (Co) 3
    MAC 311 Broadcast News Reporting MMC 312 3
    MAC 312 Broadcast News Writing MAC 203 3
    MAC 318 TV News Programming MMC 201 + MAC 305 3
    MAC 410 Web Publications and Design MAC 409 (Co) 3
    Print Journalism Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 304 News Writing MMC 203 3
    MAC 308 Photojournalism MMC 203 3
    MAC 309 Magazine and Feature Writing MMC 203 + MAC 304 (Co) 3
    MAC 320 News Reporting MAC 304 3
    MAC 321 Layout and Design ITE 100 3
    MAC 322 Online Reporting MAC 304 3
    MAC 410 Web and Publications Design MAC 409 (Co) 3
    Strategic Communication Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 303 Organizational Communication ENG 200 3
    MAC 313 Principles of Strategic Public Relations ENG 200 3
    MAC 314 Communication Strategy in Advertising MKT 200 3
    MAC 315 Writing for PR MMC 203 3
    MAC 316 Communication and Diplomacy MMC 201 3
    MAC 407 Integrated Communication Campaign MAC 315 + MAC 314 3
    MAC 411 PR Case Studies ENG 200 3
    Major Electives 6 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 202 Translation for Communication ARL 105 3
    MAC 206 Introduction to Journalism ENG 200 3
    MAC 402 Media Criticism MAC 310 3
    MAC 403 International Communication MAC 201 3
    MAC 412 Media Management ENG 200 3
    Open Electives 12 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    OE 1 Open Elective I No Prerequisite 3
    OE 2 Open Elective II No Prerequisite 3
    OE 3 Open Elective III No Prerequisite 3
    OE 4 Open Elective IV No Prerequisite 3
    OE 5 Open Elective V No Prerequisite 3
  • Fees and Scholarships

    UNDERGRADUATE TUITION AND FEE RATES
    Academic Year 2017-2018

    TUITION STRUCTUREAED Per Credit Hour for College/Department Requirement
    Arts & Sciences AED 1,440
    Business AED 1,620
    Engineering AED 1,780
    Other Engineering Programs (BSc in Aviation and BSc in Civil Engineering) AED 1,890
    Law AED 1,440
    University College AED 1,440
    FeesAED
    Admission Application Fee (Non-refundable) AED 300
    Registration Fee (Non-refundable; Paid once upon admission) AED 2,850
    Fall/Spring Winter/Summer
    Late Registration/Payment 500 500
    Student Services 350 175
    Healthcare Services 120 60
    Transportation - Door to Door (Optional) 3,700 1,850
    Transportation - Drop-Off Point (Optional) 2,400 1,200
    Institutional TOEFL+ Writeplacer (Optional) 585
    IELTS Exam (Optional) 945
    Accommodation FeesAED
    Fall/Spring Winter/Summer
    Private 12,500 3,800
    Semi-private 9200 2800
    Double 6700 2000
    Double with Shared-bath 5400 1700

    Note:  Abu Dhabi University reserves the right to make changes affecting tuition and other fees during the fiscal year.



Reach Us

Abu Dhabi Campus - P.O Box 59911, Abu Dhabi, UAE
Al Ain Campus - P.O Box 1790, Al Ain, UAE
Dubai Campus - P.O Box 410896, Dubai, UAE
International Students: +971 2 5015555 (Call Center)
Toll Free Number: 800-ADYOU (800-23968)

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