عربي

Bachelor of Arts in Mass Communication (English)Back

Program Overview and Objectives

Delivery type Duration Language Intakes Study location
Day and Evening Full-time: 4 years English Fall, Winter, Spring, Summer Available at Abu Dhabi, Al Ain,
Al Dhafra Region and Abu Dhabi Downtown (Subject to CAA approval)

This program offers an innovative media-based degree which can be taken in either English or Arabic It will allow you to develop specialist knowledge of the concepts, theories, practices and methods that characterize contemporary media and communication, enabling you to develop a critical understanding of the key developments within the mass communication industry, including global media, new media and technology, production techniques and reporting and advertising.

You will develop your theoretical and practical knowledge, skills and abilities to help you thrive in the contemporary mass communications industry. You will be equipped with essential research and analysis skills as well as the ability to write media reports and features for print and electronic media. A foundation in the role and impact of mass media in the Middle East will enable you to effectively deal with a myriad of on-going communication challenges at a local and regional level, as well as globally.

The program’s unique structure allows you to tailor your interest in media towards a particular career route. You can choose to specialise in Broadcast Journalism, Print Journalism, or Strategic Communication.  

Accreditation 
This program is nationally accredited by the Commission for Academic Accreditation at the UAE’s Ministry of Education - Higher Education Affairs. Additionally, the program is internationally recognized and accredited by the following bodies.

The Western Association of Schools and Colleges (WASC) is one of the most prestigious academic bodies responsible for the accreditation of public & private universities, colleges, secondary & elementary schools in the USA & foreign institutions
  • Career Prospects

    Graduates of this program have gone on to work as specialized practitioners and journalists in a diverse range of organizations. Media institutions, governmental bodies, education institutions and private companies are always on the look-out for well qualified communication professionals.

    Organizations include Abu Dhabi Commercial Bank, ADCO, ADNOC, Abu Dhabi Islamic Bank, UAE Armed Forces, Connect, Injazat, Petroleum Institute, Sakher Media, TwoFour54 and White Label PR.

  • Entry Requirements

    Abu Dhabi University accepts applications on a rolling basis throughout the year, with intakes in the Fall, Winter, Spring, and Summer semesters. 

    Entry Requirements for Direct Admission


    1. Secondary School Certificate:

    Type of Secondary School Certificate Requirements
    Ministry of Education Schools- General Track

    Ministry of Education Schools- Advanced Track

    Abu Dhabi Education Council Track
    • Achieving the minimum average of 70% on completing grade 12 
    Indian Senior Secondary Certificates (CBSE), or State Board Examinations, or Indian School Certificates awarded by ICSE
    • Achieving the minimum average of 43% on completing grade 12
    British System (IGCSE & GCE)
    • Completing a total of 7 subjects from either IGCSE level or AS/A2 levels, in at least 4 of the following fields: Mathematics, Languages, Sciences, Social Studies and Humanities, Art and Design; with a minimum required grade of C for the IGCSE level subjects, D for the AS Levels, and E for A2 subjects.
    • Successfully provide evidence / certificate of completing at least 11 years of schooling.
    Canadian & American High School Diplomas
    • Achieving the minimum average of 70% on completing grade 12 or its equivalent of overall average C grade or 2.0/ 4.0
    International Baccalaureate Diploma
    • Successfully completing 6 subjects, with at least 2 at the higher level (HL) and a minimum total of 24 points.

    2. English Language Proficiency Requirements: for programs taught in English, a minimum score range of 1100 - 1225 on the English language portion of the EmSAT examination, or its equivalent on other national or internationally-recognized tests that are approved by the CAA, such as TOEFL scores of 173 CBT (Computer-Based Test), 61 IBT (Internet-Based Test), 500 PBT (Paper-Based Test), or 5.0 IELTS (taken at Amideast), or their equivalent.

    We also welcome applications from international students with a variety of secondary school certificates, and grades from other educational systems across the world, so long as they are recognized, and meet the conditions stipulated by the UAE’s Ministry of Education- Higher Education Affairs. For more information on the entry requirements for international students, please visit Undergraduate International Admission.

    For the complete list of accepted secondary school certificates download Recognized Secondary School Certificates.

    Applicants with grades and English Language Proficiency Test scores that don’t match the above requirements may be granted exceptions for conditional admission, dependent on their successful completion of required coursework or meeting specified criteria. For further guidance on conditional admission to any of ADU’s undergraduate programs, visit Undergraduate Conditional Admission.

    Undergraduate students may apply for credit transfer for courses taken prior to joining Abu Dhabi University only once, when they first apply for admission. For more information on requirements for credit transfer, visit Undergraduate Transfer Students.

    or call toll free +9712 800 ADYOU (23968)

    or email admissions@adu.ac.ae for Abu Dhabi and Al Ain campuses

    or click here to download ADU’s undergraduate programs catalogue

  • Curriculum

    TOTAL CREDITS: 120 Credit Hours

    Degree Requirements Total Credit Hours: 120
    General Education Requirements 39 credit hours
    Program Core Requirements 42 credit hours
    Degree Concentrations 21 credit hours
    Major Electives 6 credit hours
    Open Electives 12 credit hours
    General Education Requirements 39 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ARL 100 (A) Communication Skills in Arabic I (A) No Prerequisite 3
    ARL 100 (E) Communication Skills in Arabic II (E) No Prerequisite 3
    CRT 301 Critical Thinking Skills UNS 102 + ENG 200 2
    INE 300 Fundamentals of Innovation and Entrepreneurship ENG 200 + Completion of 60 chrs 3
    ENG 200 English II ENG 100 (C) + UNS 102 3
    ENG 300 Technical Communication for Business and Humanities ENG 200 3
    ISL 100 (A) Islamic Culture (A) No Prerequisite 3
    ISL 100 (E) Islamic Culture (E) No Prerequisite 3
    ITE 100 Introduction to Information Technology Applications No Prerequisite 3
    MTG 100 College Mathematics No Prerequisite 3
    PHI 300 Professional Ethics ENG 200 3
    PSY 201 General Psychology UNS 102 + ENG 100 3
    SOC 201 UAE & GCC Society UNS 102 + ENG 100 3
    STT 100 General Statistics No Prerequisite 3
    UNS 102 University Study Skills No Prerequisite 1
    Program Core Requirements 42 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ASC 301 Research Report Writing STT 100 3
    MKT 200 Principles of Marketing ENG 105 3
    MMC 201 Introduction to Mass Communication Co-Req-ENG 200 3
    MMC 203 Writing for Mass Media MMC 201 3
    MAC 201 Intercultural Communication Co-Req-ENG 200 3
    MAC 205 Theories of Mass Communication MMC 201 3
    MAC 300 Media Research Methods MAC 205 3
    MAC 308 Photojournalism MMC 203 3
    MAC 310 Mass Media Ethics and Responsibilities Co-Req-MAC 300 3
    MAC 317 Public Speaking MMC 201 3
    MAC 400 Current Media Issues in GCC ENG 200 3
    MAC 401 Media and Society MMC 201 3
    MAC 490 Senior Design Project (Capstone Course) 80 crhs 3
    MAC 499 Internship 100 chrs. 6
    Degree Concentrations 21 Credit Hours
    Note: Three different degree concentrations (learning paths) have been developed to assist students in program planning.
    Broadcast Journalism Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 305 TV News Shooting and Production MMC 203 3
    MAC 307 TV News Editing MMC 203 3
    MAC 409 Advanced Multi Media Journalism MAC 410 (Co) 3
    MAC 311 Broadcast News Reporting MMC 312 3
    MAC 312 Broadcast News Writing MAC 203 3
    MAC 318 TV News Programming MMC 201 + MAC 305 3
    MAC 410 Web Publications and Design MAC 409 (Co) 3
    Print Journalism Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 304 News Writing MMC 203 3
    MAC 308 Photojournalism MMC 203 3
    MAC 309 Magazine and Feature Writing MMC 203 + MAC 304 (Co) 3
    MAC 320 News Reporting MAC 304 3
    MAC 321 Layout and Design ITE 100 3
    MAC 322 Online Reporting MAC 304 3
    MAC 410 Web and Publications Design MAC 409 (Co) 3
    Strategic Communication Core Requirements
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 303 Organizational Communication ENG 200 3
    MAC 313 Principles of Strategic Public Relations ENG 200 3
    MAC 314 Communication Strategy in Advertising MKT 200 3
    MAC 315 Writing for PR MMC 203 3
    MAC 301 PR Protocol and Etiquette MMC 201 3
    MAC 407 Integrated Communication Campaign MAC 315 + MAC 314 3
    MAC 411 PR Case Studies ENG 200 3
    Major Electives 6 Credit Hours
    Any TWO (2) of the following courses:
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MAC 202 Translation for Communication ARL 105 3
    MAC 206 Introduction to Journalism ENG 200 3
    MAC 402 Media Criticism MAC 310 3
    MAC 403 International Communication MAC 201 3
    MAC 412 Media Management ENG 200 3
    MAC 316 Communication and Diplomacy MMC 201 3
    Any ONE (1) of the following courses:
    ITA 101 Introduction to Italian   3
    FRE 101 Introduction to French   3
    Open Electives 12 Credit Hours
    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    OE 1 Open Elective I No Prerequisite 3
    OE 2 Open Elective II No Prerequisite 3
    OE 3 Open Elective III No Prerequisite 3
    OE 4 Open Elective IV No Prerequisite 3
  • Scholarships

    Scholarships (Abu Dhabi)

    ADU’s Scholarships & Financial Aid Fund offers Bachelor of Architecture students several types of scholarships of up to 45% in tuition fee waivers.  Examples of the potential applicable discounts are provided below.

     

    Program

    Total Credit Hours

    Estimated Total Credit Hours Tuition Fees

    Average Tuition Credit Hour Cost

    After 45% Discount

    After 30% Discount

    After 10% Discount

     

     

    Bachelor of Mass Communication (English)

    120

    174,420.00

    1453

    95,931

    87,210.00

     

    156,978.00

     

    TUITION STRUCTURE

    AED Per Credit Hour for College/Department Requirement

    College of Arts and Sciences

    AED 1,440

    University College

    AED 1,440

     

     

     

     

    For further details, or information on your eligibility for the above, please click here.

    * Terms and conditions apply

    Note: The costs of books and supplies are not included in the tuition fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University.  Abu Dhabi University reserves the right to change tuition and other fee rates at any time.  A tuition schedule is published prior to registration for each semester.  For more information, please click here to view the University's fee structure.

    Scholarships (Al Ain)

    ADU’s Scholarships & Financial Aid Fund offers Bachelor of Architecture students several types of scholarships of up to 45% in tuition fee waivers.  Examples of the potential applicable discounts are provided below.

     

     

    Program

    Total Credit Hours

    Estimated Total Credit Hours Tuition Fees

    After 45% Discount

    After 30% Discount

    After 10% Discount

     

    Bachelor of Mass Communication (Arabic)

    120

    139,350.00

    76,642.50

     

    97,545.00

     

    125,415.00

     

    TUITION STRUCTURE

    AED Per Credit Hour for College/Department Requirement

     

    College of Arts and Sciences

    AED 1,150

     

    University College

    AED 1,150

     

     

    For further details, or information on your eligibility for the above, please click here.

    * Terms and conditions apply

    Note: The costs of books and supplies are not included in the tuition fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University.  Abu Dhabi University reserves the right to change tuition and other fee rates at any time.  A tuition schedule is published prior to registration for each semester.  For more information, please click here to view the University's fee structure.

  • Fees

    UNDERGRADUATE TUITION AND FEE RATES
    Academic Year 2017-2018

    TUITION STRUCTUREAED Per Credit Hour for College/Department Requirement
    Arts & Sciences AED 1,440
    Business AED 1,620
    Engineering AED 1,780
    Other Engineering Programs (BSc in Aviation and BSc in Civil Engineering) AED 1,890
    Law AED 1,440
    University College AED 1,440
    FeesAED
    Admission Application Fee (Non-refundable) AED 300
    Registration Fee (Non-refundable; Paid once upon admission) AED 2,850
    Fall/Spring Winter/Summer
    Late Registration/Payment 500 500
    Student Services 350 175
    Healthcare Services 120 60
    Transportation - Door to Door (Optional) 3,700 1,850
    Transportation - Drop-Off Point (Optional) 2,400 1,200
    Institutional TOEFL+ Writeplacer (Optional) 585
    IELTS Exam (Optional) 945
    Accommodation FeesAED
    Fall/Spring Winter/Summer
    Private 12,500 3,800
    Semi-private 9200 2800
    Double 6700 2000
    Double with Shared-bath 5400 1700

    Note:  Abu Dhabi University reserves the right to make changes affecting tuition and other fees during the fiscal year.



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Abu Dhabi Campus - P.O Box 59911, Abu Dhabi, UAE
Al Ain Campus - P.O Box 1790, Al Ain, UAE
Dubai Campus - P.O Box 410896, Dubai, UAE
International Students: +971 2 5015555 (Call Center)
Toll Free Number: 800-ADYOU (800-23968)

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