Program Overview and Objectives
Tourism is one of the world’s largest and fastest growing economic sectors. The UAE government is investing heavily in this sector to ensure economic growth and diversification. Abu Dhabi in particular has witnessed an unprecedented expansion in its tourism and cultural offering over the last few years with significant projects such as the Saadiyat Island Cultural District including the Louvre Abu Dhabi. In addition, the dynamic event management industry is experiencing rapid growth in the UAE.
Our brand-new MBA in Tourism and Event Management will provide you with the knowledge and skills to be part of these exciting growth industries and meet the emerging challenges head on.
Along with the MBA curriculum, you will study Tourism and Event Marketing, Sustainable Tourism Management and Event Management. You will learn how to evaluate local and international trends and challenges in event management and develop an event management plan, design effective integrated marketing communication strategies for organizations involved in the tourism and event management sector and, focusing on sustainability, you will analyze strategic and operational issues in the tourism industry and recommend appropriate strategies to address them.
You will be immersed in a stimulating and diverse blend of case studies, exercises, group work, simulations and lectures provided by the MBA program. The concentration courses were developed in collaboration with Griffith University in Australia, one of the top universities known internationally for Tourism and Event Management and will be delivered by both ADU and Griffith University faculty.