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Bachelor of Business Administration in MarketingBack

Program Overview and Objectives

Delivery type Duration Language Intakes Study location
Day Full-time: 4 years English September Abu Dhabi, Al Ain

There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate.

Effective marketing is essential to every successful organization. This program is a stepping stone to an exciting career across a range of disciplines including branding, customer relationship marketing, international marketing, advertising and sales.

You will learn how to analyze consumer markets and buyer behavior, develop, implement and evaluate marketing strategies, study e-marketing and the use of social media and become a marketing professional who can confidently lead innovative marketing campaigns within a business environment.

Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.

The Western Association of Schools and Colleges (WASC) is one of the most prestigious academic bodies responsible for the accreditation of public & private universities, colleges, secondary & elementary schools in the USA & foreign institutions The Association to Advance Collegiate Schools of Business –AACSB, is the global accrediting body for business schools offering undergraduate and postgraduate programs.  EQUIS is the leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration, created and run by the 'European Foundation for Management and Development -EFMD'
  • Career Prospects

    Graduates of this program can take up a wide range of marketing careers in all aspects of marketing including market research, product development, brand management, marketing communications, advertising and sales across a broad range of organizations.

    Organizations include Abu Dhabi Islamic Bank, Abu Dhabi Airports, ADCO, Abu Dhabi Distribution Company, ADMA-OPCO, Abu Dhabi Media Company, ADNOC, Abu Dhabi Retirement Pensions & Benefits Fund, ADWEA, Arab Bank, Aldar Properties, Al Hilal Bank, Australian Embassy, Bayt, Daman National Health insurance, Dewan, Department of Transport, Emaar, Etisalat, Fox International, GASCO, Global Aerospace Logistics, Groupon, Office of Sheikh Tahnoon, Petroleum Institute and Siemens Transformers to name a few.

  • Entry Requirements

    Abu Dhabi University accepts applications on a rolling basis throughout the year, with intakes in the Fall, Winter, Spring, and Summer semesters. The Admissions, Enrollment & International Relations Department will provide the date, time, and place of the required entrance examination if any. 


    The following documents are required for admission: 
    • Completed online application form. 
    • A certified copy of official general secondary or high school certificate or its equivalent. 
    • The Original Equivalency letter issued by Ministry of Education in the UAE (applicable to international certificates). 
    • A recent passport sized photographs. 
    • A copy of a valid passport (and residence visa, if resident in the UAE). 
    • A copy of UAE National ID Card (if resident in the UAE). 
    • The official score report either: Academic IELTS(5.0), iBT TOEFL(61) or ITP 500 (taken at KG or Amideast Institute only). 
    • The official transcripts and course syllabi from other universities for credit transfer. 
    • Proof of eleven years of schooling required for students applying with IGCSE/GCSE subjects. 
    • Non-refundable application fee (online payment).
    Once an application and the required documents are submitted, you will receive a response no later than one week from the date the application was received.

    Direct Admission into the College of Arts & Sciences: 

    Applicants with a minimum average of 70% or its equivalent in the UAE National Secondary School Certificate can be directly admitted to the programs offered by the College, except for Natural and Applied Sciences programs where the following conditions apply: 
    • A minimum average of 75% or its equivalent in the UAE National Secondary School Certificate and above to be directly admitted to the program. 
    • Only students from the Scientific or Industrial/Technical/Vocational tracks or equivalent could be admitted. 
    • Students must take the Math Placement Test administered by the University College. Based on the result, the student will either be placed in the MTG 100 course or the MTT 101 course.
    Conditional Admission to the College :

    Applicants whose UAE National Secondary School Certificate average is between 65% and 69.9 %, or its equivalent, will be granted Admission into University College. These students have to meet the following conditions to be eligible to formally join the College of Arts & Sciences and confirm their major: 
    • Completion of a minimum of 24 credit hours of General Education Requirements, including transferred credits, with a minimum CGPA of 2.0.  
    • Completion of the following courses as part of the 24 credit hours required: UNS 102, ITE 100, ENG 200, STT 100 (for the BS Environmental Science). 
    Abu Dhabi University could conditionally admit students whose UAE National Secondary School Certificate average is between 50 - 64.9% (with a diploma: a CGPA of at least 2 and a score of C in English, IT and Mathematics) or students who score between 60 – 64.9% (without a diploma) upon the College Dean’s recommendations. 

    These students have to meet the following conditions to be eligible to formally join the College and confirm their major: 

    • Completion of a minimum of 24 credit hours of General Education Requirements, including transferred credits, with a minimum CGPA of 2.0. 
    • Completion of the following courses as part of the 24 credit hours required:  UNS 102, ITE 100, ENG 200, STT 100 (for the BS Environmental Science). 
  • Curriculum

    TOTAL CREDITS: 120 Credit Hours

    University Requirements: 39 Credit Hours

    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ARL 100 (A) Communication Skills in Arabic I No Prerequisite 3
    ENG 100 English I No Prerequisite 3
    ENG 105 English II ENG 100 (C grade) + UNS 100 3
    ENG 201 Business & Technical Communications ENG 105 3
    ISL 100 (A) Islamic Culture No Prerequisite 3
    ITE 100 Introduction to Information Technology Applications No Prerequisite 3
    MTB 101 Mathematics and Calculus for Business & Economics MTG100 (C grade) or MPT 3
    NSC 201 Natural Sciences No Prerequisite 3
    PHI 300 Professional Ethics ENG 105 3
    PSY 201 General Psychology No Prerequisite 3
    SOC 201 UAE & GCC Society No Prerequisite 3
    UNS 100 University Study Skills No Prerequisite 3
    BUS 200* Business Statistics STT 100 or SPT 3

    College Requirements: 42 Credit Hours

    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    ACC 200 Principles of Financial Accounting ENG 105+ MTB 101 +ITE100 3
    ACC 201 Principles of Managerial Accounting ACC 200 3
    BUS 301 Business Law ENG 201 3
    BUS 304* Business Research Methods BUS 200 3
    BUS 306 Applied Management Science MGT200+ ECO 201+BUS 200 3
    ECO 201 Principles of Microeconomics ENG 105 + MTB 101 3
    ECO 202 Principles of Macroeconomics ENG 105 + MTB101 3
    FIN 200 Principles of Finance ACC 200 3
    MGT 200 Principles of Management ENG 105 3
    MGT 308 Operations Management MGT 200 +BUS 200 3
    MGT406 Strategic Management Last Semester only 3
    MIS200 Introduction to Management Information Systems ITE 100 + ENG 105 3
    MKT200 Principles of Marketing ENG 105 3
    MGT402 International Business Management MGT 200+ECO202 3

    *Students may utilize some or all of the elective credits to obtain a minor from within or outside of the College of Business Administration

    Major Requirements: 18 Credit Hours

    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MKT 301 Consumer Behavior MKT200 + ENG201 3
    MKT 303 Retail Marketing MKT 200 3
    MKT 304 Marketing Communication MKT301 3
    MKT305 Marketing Research MKT 200 + BUS 304 3
    MKT 399 Internship/Project in Marketing Consent of Dept. 3
    MKT 404 Marketing Strategies MKT303+MKT304+MKT305 3

    *Students may utilize some or all of the elective credits to obtain a minor from within or outside of the College of Business Administration

    Major Electives: 6 Credit Hours

    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    MKT 401 International Marketing MKT200+ECO202 3
    MKT 402 Internet Marketing MKT 200 + MIS 200 3
    MKT 405 Service Marketing MKT 200 3
    MKT 444 Independent Study in Marketing Consent of Dept. 3
    MKT 499 Special Topics in Marketing Consent of Dept.+MKT200 3

    Note: Select any two course.

    Open Electives: 15 Credit Hours

    COURSE CODE COURSE TITLE PREREQUISITE CREDIT HOURS
    OE 1 Open Elective I No Prerequisite 3
    OE 2 Open Elective II No Prerequisite 3
    OE 3 Open Elective III No Prerequisite 3
    OE 4 Open Elective IV No Prerequisite 3
    OE 5 Open Elective V No Prerequisite 3
  • Fees and Scholarships

    UNDERGRADUATE TUITION AND FEE RATES
    Academic Year 2017-2018

    TUITION STRUCTUREAED Per Credit Hour for College/Department Requirement
    Arts & Sciences AED 1,440
    Business AED 1,620
    Engineering AED 1,780
    Other Engineering Programs (BSc in Aviation and BSc in Civil Engineering) AED 1,890
    Law AED 1,440
    University College AED 1,440
    FeesAED
    Admission Application Fee (Non-refundable) AED 300
    Registration Fee (Non-refundable; Paid once upon admission) AED 2,850
    Fall/Spring Winter/Summer
    Late Registration/Payment 500 500
    Student Services 350 175
    Healthcare Services 120 60
    Transportation - Door to Door (Optional) 3,700 1,850
    Transportation - Drop-Off Point (Optional) 2,400 1,200
    Institutional TOEFL+ Writeplacer (Optional) 585
    IELTS Exam (Optional) 945
    Accommodation FeesAED
    Fall/Spring Winter/Summer
    Private 12,500 3,800
    Semi-private 9200 2800
    Double 6700 2000
    Double with Shared-bath 5400 1700

    Note:  Abu Dhabi University reserves the right to make changes affecting tuition and other fees during the fiscal year.



Reach Us

Abu Dhabi Campus - P.O Box 59911, Abu Dhabi, UAE
Al Ain Campus - P.O Box 1790, Al Ain, UAE
Dubai Campus - P.O Box 410896, Dubai, UAE
International Students: +971 2 5015555 (Call Center)
Toll Free Number: 800-ADYOU (800-23968)

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