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College of Arts and Sciences

Bachelor of Arts in Mass Communications (English)

Type Undergraduate
Credit Hours 120 Hours
Duration 4 Years
Language English
Study mode Full Time
Intake Spring, Summer, Fall, Winter
Delivery mode Day & Evenings
Campuses Abu Dhabi, Al Ain, Dubai

Overview

The rapidly growing media industry requires graduates who understand both the theory and practice of mass communication. This innovative media-based program will allow you to develop specialist knowledge of the concepts, theories, practices and methods that characterize contemporary media and communication and help you thrive in the industry. It will enable you to develop a critical understanding of the key developments within the mass communication industry globally, including new media technology, media production skills, reporting and advertising.

 

You will be equipped with essential research and analytical skills as well as the ability to write media reports and features for print and electronic media. In-depth study into the role and impact of mass media in the Middle East will enable you to effectively deal with a myriad of on-going communication challenges at a local and regional level, as well as globally.

 

The program’s unique structure allows you to tailor your interest in media toward a particular career route. You can choose to specialize in Broadcast Journalism, Print Journalism, or Strategic Communication, which includes both Public Relations and Advertising.  Students from other disciplines can choose to study mass communication as a minor program.

 

Our two Memoranda of Understanding (MoU) provide excellent opportunities for students to pursue exchange programs in our partner universities: our MoU with East Carolina University, USA, paves the way for student and faculty exchanges, research collaboration and program partnerships, and an MoU signed with the National Media Council provides educational and training opportunities for our students.

“It felt like I was taking the path that was meant for me.”  

Meera has a passion for communication so the Mass Communication program was the obvious choice for her. She studied the program in English at ADU’s Al Ain campus.  

"I chose ADU in the first place because I liked the fact that it was a private institution and a relatively small university community in Al Ain. This meant that the instructors could really focus on you as an individual. I was constantly motivated to achieve and participate - and it was clear that my professors believed in me. They never gave up, no matter what. From the beginning I never wished to be anywhere else."

Meera Shaiban Al Mheiri from the UAE

Tuition Fees structure & calculation

Abu Dhabi

Course Type
Total (Aed)
51,840
Credit Hour Cost (Aed)
1,440
Required Credits
36
120,960
Credit Hour Cost (Aed)
1,440
Required Credits
84

Al Ain

Course Type
Total (Aed)
41,400
Credit Hour Cost (Aed)
1,150
Required Credits
36
96,600
Credit Hour Cost (Aed)
1,150
Required Credits
84

Dubai

Course Type
Total (Aed)
51,840
Credit Hour Cost (Aed)
1,440
Required Credits
36
120,960
Credit Hour Cost (Aed)
1,440
Required Credits
84

Tuition is based upon the College and/or Department classification as opposed to the course classification or level. Tuition rates for undergraduate students vary from the tuition rates for graduate students.

The tuition fee calculations are an example only and are based on the assumption that elective courses will be taken with the College that the student is taking their major with. However, if the student selects elective courses outside of this College, the total cost payable may increase or decrease to reflect the tuition rate of the College where the elective is delivered.

Costs of books and supplies are not included in the Tuition and Fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University. Abu Dhabi University reserves the right to change tuition and fee rates at any time. A tuition schedule is published prior to registration for each semester.

For more information, please click here to view the University's tuition fee structure. Fees are subject to change during the year as per government charges and testing bodies.

Career opportunities

Graduates of this program have gone on to work as specialized practitioners and journalists in a diverse range of organizations. Media institutions, governmental bodies, education institutions and private companies are always on the look-out for well qualified communication professionals.

 

Organizations include Abu Dhabi Commercial Bank, ADCO, Abu Dhabi Islamic Bank, Abu Dhabi National Oil Company, UAE Armed Forces, Injazat, Petroleum Institute, Sakher Media, twoFour54, White Label PR, MBC network, Abu Dhabi Media and Sky News Arabia.

Entry requirements

Secondary School Certificate
Type of Secondary School Certificate
Requirements
Ministry of Education Schools- General Track
Ministry of Education Schools- Advanced Track
Abu Dhabi Education Council Track
Achieving the minimum average of 70% on completing grade 12
Indian Senior Secondary Certificates (CBSE), or State Board Examinations, or Indian School Certificates awarded by ICSE
Achieving the minimum average of 43% on completing grade 12
British System (IGCSE & GCE)
Completing a total of 7 subjects from either IGCSE level or AS/A2 levels, in at least 4 of the following fields: Mathematics, Languages, Sciences, Social Studies and Humanities, Art and Design; with a minimum required grade of C for the IGCSE level subjects, D for the AS Levels, and E for A2 subjects.

Successfully provide evidence / certificate of completing at least 11 years of schooling.
Canadian & American High School Diplomas
Achieving the minimum average of 70% on completing grade 12 or its equivalent of overall average C+ grade or 2.0/ 4.0
International Baccalaureate Diploma
Successfully completing 6 subjects, with at least 2 at the higher level (HL) and a minimum total of 24 points.

Course outline

General Education
36 credit hours
College
42 credit hours
Majors
21 credit hours
Major Electives
6 credit hours
Open Electives
15 credit hours

Scholarships