Ms. Merlyn Kulapurath
Merlyn Kulapurath is an Institutional Effectiveness and Data Analytics leader with over 13 years of experience driving academic and administrative transformation in higher education.
As Manager of Planning and Strategy in the Office of Organizational Planning and Strategy (OPS) at Abu Dhabi University, she leads institutional analytics, KPI governance, and global rankings across multiple campuses and departments.
She serves as Data Lead for major international rankings, including Times Higher Education, QS, and UI GreenMetric, playing a key role in strengthening ADU’s global positioning and contributing to significant international recognitions.
Her expertise lies in translating complex datasets into actionable insights that inform executive decision-making.
Merlyn has led the development of advanced business intelligence solutions, data validation frameworks, and predictive enrollment models, enabling performance optimization and strategic growth.
She is passionate about leveraging analytics to drive institutional excellence, enhance global visibility, and support evidence-based leadership in higher education.
