At the College of Business (COB), we are a team of academics and staff motivated and driven by a single minded objective- the relentless pursuit of student satisfaction, employability and their capacity to be innovative and entrepreneurial.   Success, whether personal or organisational, involves the sustainable capture of value from value creating advantages. At COB, we specialise in identifying the attributes that help create and co-create value and the traits and capabilities that help capture sustainably a good share of that; and we help students develop those attributes, skills and capabilities further.  Key ways to achieve that involve innovative curricula and ways of delivery, engagement with business, governments and communities, engaged impactful scholarship, appropriate supporting partnerships and internationalisation.

A key supporting mechanism is our international accreditations. At COB we are proud to be the recipients of accreditation simultaneously from the AACSB and EQUIS. These recognise and reward excellence. They in turn are recognised internationally as the most prestigious accreditations in the world. Globally only about one per cent of Business Schools possess these. This puts us in a very special position and the only College in the region to possess these. It makes us responsible to work hard to maintain and capitalise on them for our students, staff and the University as a whole. Research by the AACSB shows that accredited institutions have higher employability of students. In a fast changing world this is key-and it often deserves choosing the best, in terms of quality and value for money.

Our pledge is that we will work hard to help our students become employable, entrepreneurial, successful individuals who add value to themselves, their families and the community at large.