ADU Vision 2022

Leading university in the MENA region

The Vision & Mission


Abu Dhabi University will be a leading university in the MENA region, providing graduates with the knowledge, skills, and mindset to become the leaders of tomorrow.


At Abu Dhabi University, students are at the heart of everything we do. We prepare graduates for dynamic careers through transformative world-class education, enriched by innovative and flexible programs, international accreditations, applied research, and impactful industry and community engagement.

Highest standards of performance

Our Values


We hold ourselves accountable to the highest standards of performance in everything we do.


We inspire creativity, encouraging innovation to enhance the student experience and maintain global relevance.


We celebrate and respect our diversity and build lasting relationships to achieve our shared ambitions.


We uphold the highest moral and ethical standards in all that we do.

Fulfilling learning experiences

Our Goals

Engaging Students, Alumni & Partners

Students, alumni, and partners know and value us for our excellent teaching, our international outlook, and our delivery of fulfilling learning experiences relevant to today’s and tomorrow’s workplace.

  • High quality, internationally recognized degrees
  • An effective platform for life-long learning and career success
  • Effective platform for life-long learning and successful employment
  • Best value for students’ educational investment
  • Deliver graduates able to contribute to the economy and society
  • Contribute to the socio-economic agenda with targeted research and creative solutions that address partners’ needs

Holistic Learning Experience

Our learning environment supports our students to thrive and develop into career-ready professionals. Our research contributes to knowledge and discovery and ensures we are innovative with our programs, teaching methods, and relevant for the markets and customers we serve.

  • Employ effective research-informed teaching and learning methods
  • Promote applied research and innovation aligned with program priorities
  • Enable students to realize their full potential through a supportive learning environment
  • Facilitate a fulfilling and vibrant campus life to enable learning through co-curricular and extra-curricular activities
  • Design and offer high quality flexible and interdisciplinary programs to meet current and future needs

Service Excellence

All that we do operationally is delivered with efficiency and effectiveness, and with our stakeholders in mind.

  • Deliver a seamless and effective stakeholder experience
  • Ensure efficient management of key resources/facilities to support the academic mission
  • Drive process efficiency and effectiveness with ‘out of the box’ solutions and best practices

Growth & Diversification

We look for opportunities to extend our reach and innovate while strengthening our home market presence.

  • Increase enrollments across student segments
  • Enhance academic reputation, brand value and reach
  • Develop and nurture strategic partnerships

Working Better Together

We work together as motivated and supportive teams of faculty, students and staff bound by common goals and focused on delivering the highest quality to our stakeholders.

  • Communicate effectively
  • Attract, develop, reward and retain a highly talented team
  • Foster a diverse, respectful, collaborative and team-oriented environment
  • Drive accountability through a culture of empowerment and shared commitment to excellence

Ensuring Financial Sustainability

We have a sound and sustainable financial base that allows us to reinvest and grow our institution while upholding high-quality standards.

  • Optimize our resources and assets
  • Ensure sustainable contribution of colleges and programs
  • Grow and diversify sources of income

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