Bachelor of Arts in Digital Media & Strategic Communication

The College of Arts, Education, and Social Sciences (CAESS) provides undergraduate and postgraduate programs in the media and education fields.

BA in Mass Communication (English); Bachelor of Mass Communication (Arabic); BA in psychology; BA in International Relations; Professional Diploma in Teaching (English); MSc in Special Education; MEd in Educational Leadership, MA in Digital Communication and Technology and a PhD in Education. CAESS also provides General Education requirement courses for all undergraduate programs in the areas of Languages, Humanities and Social Sciences.

Shape the future of communications with Abu Dhabi University's Bachelor of Arts in Digital Media and Strategic Communication. Developed in collaboration with Universiti Sains Malaysia, this future-focused program equips students with the strategic, creative, and analytical skills needed to thrive in today's fast-paced digital media landscape.

Undergraduate

Bachelor of Arts in Digital Media & Strategic Communication
Type	Undergraduate
Credit Hours	120
Duration	4 years 4 -- 0
Language	English
Study mode	Full Time
Intake	Spring, Summer, Fall, Winter
Delivery mode	Day & Evenings
Campuses	Abu Dhabi, Al Ain

About the program

Shape the future of communications with Abu Dhabi University's Bachelor of Arts in Digital Media and Strategic Communication. Developed in collaboration with Universiti Sains Malaysia, this future-focused program equips students with the strategic, creative, and analytical skills needed to thrive in today's fast-paced digital media landscape.

Blending theory with practical application, the program covers digital communication strategies, branding, public relations, media management, content creation, and communication analytics. Students gain hands-on experience through industry-focused projects, internships, and real-world learning opportunities while mastering the latest digital tools and communication platforms.

Graduates are prepared to lead communication initiatives across government, corporate, and creative sectors as digital communication specialists, public relations professionals, brand strategists, social media managers, and communication analysts. Join a new generation of communication professionals driving meaningful engagement in an increasingly connected world.