Master of Arts in Digital and Strategic Communication

The College of Arts, Education, and Social Sciences (CAESS) provides undergraduate and postgraduate programs in the media and education fields.

Bachelor of Arts in Digital Media & Strategic Communication; Bachelor of Arts in Film and Media Production; Bachelor of Mass Communication (Arabic); Bachelor of Arts in Psychology; BA in International Relations; Bachelor of Arts in Video Game Design; Master of Arts in Applied Behavior Analysis; Master of Arts in Digital and Strategic Communication; Professional Diploma in Teaching (English); MEd in Educational Leadership; MA in Digital Communication and Technology; Master of Education in Educational Technologies and AI and a PhD in Education. CAESS also provides General Education requirement courses for all undergraduate programs in the areas of Languages, Humanities and Social Sciences.

The Master of Arts in Digital and Strategic Communication at Abu Dhabi University offers a postgraduate experience in Arabic that combines theoretical foundations with practical applications. The program focuses on developing students' knowledge of digital media theories and contemporary contexts, while strengthening their applied skills in digital content production, social media management, audience behavior analysis, and the development of data-driven communication strategies. It also integrates modern digital technologies, data analytics tools, and artificial intelligence techniques in communication, supporting Arabic digital content and strengthening cultural identity in the digital media environment.

Postgraduate

Master of Arts in Digital and Strategic Communication
Type	Postgraduate
Credit Hours	30
Duration	18 months for Full-time students 18 -- 18
Language	Arabic
Study mode	Full Time, Part Time
Intake	Fall, Spring
Delivery mode	Evening or Weekend
Campuses	Abu Dhabi, Al Ain

About the program

The program is designed to prepare professionals and researchers to keep pace with digital transformation, lead communication practices, and design digital media solutions for media and non-media organizations. Through specialized courses, applied projects, and a research component, students develop advanced competencies in planning, analysis, evaluation, and content production, qualifying them to work in digital communication, digital marketing, content management, and public relations, or to pursue further studies in doctoral programs.

Why the Master of Arts in Digital and Strategic Communication?

Develop advanced competencies in producing professional digital content for different platforms
Analyze digital audience behavior and use data to build strategic communication solutions
Design and implement effective strategies for social media management, using search engine optimization, audience analytics, and algorithmic insights
Create distinctive brand storytelling content using modern digital tools and digital storytelling techniques
Conduct scientific research in the field of digital and strategic communications using appropriate methodologies and theoretical frameworks

Who Should Apply?

Professionals working in media, public relations, corporate communications, digital marketing, and content management
Graduates of media, communications, and related disciplines seeking to develop an advanced professional path
Professionals in media and non-media organizations who need modern digital and strategic skills
Individuals interested in content production, digital platform management, audience analysis, and data-driven communication campaigns