College of Business
Bachelor of Business Administration in Digital Marketing Communications
Overview
Digital technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge.
This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment.
You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.
Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.
Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.
"Digital marketing is the future."
"I chose to teach at ADU because it’s College of Business is the only one in the region to have achieved both AACSB and EQUIS accreditations. This puts it on the same level as universities in Europe and the USA, an important factor to me.
It’s fantastic that the University have recognized the importance of digital marketing with social media platforms having transformed the way people behave. The fundamentals of marketing will always be applicable but, as technology takes over so many aspects of our lives, digital marketing is most definitely the future."
Tuition fees structure and calculation
Abu Dhabi
Dubai
Al Ain
Tuition is based upon the College and/or Department classification as opposed to the course classification or level. Tuition rates for undergraduate students vary from the tuition rates for graduate students.
The tuition fee calculations are an example only and are based on the assumption that elective courses will be taken with the College that the student is taking their major with. However, if the student selects elective courses outside of this College, the total cost payable may increase or decrease to reflect the tuition rate of the College where the elective is delivered.
Costs of books and supplies are not included in the Tuition and Fees. Students at Abu Dhabi University are also required to pay certain fees and other costs to attend the University. Abu Dhabi University reserves the right to change tuition and fee rates at any time. A tuition schedule is published prior to registration for each semester.
For more information, please click here to view the University's tuition fee structure. Fees are subject to change during the year as per government charges and testing bodies.
Career opportunities
Digital marketing is a cutting-edge field with unlimited potential. Some of the most globally in-demand jobs fall into this discipline. It provides you with the knowledge and skills required to start your own business in digital marketing or social media marketing, as well as to work as part of a team in a wide range of organizations across all industry sectors in the UAE.
Graduates of this program are able to pursue careers in web design and digital marketing, search engine optimization (SEO), search engine marketing (SEM), media development and advertising, online community management, social media marketing and management, email marketing, content marketing, web analytics and digital planning and strategy.
Entry requirements
Ministry of Education Schools- Advanced Track
Abu Dhabi Education Council Track
Successfully provide evidence / certificate of completing at least 11 years of schooling.
English language proficiency requirements
For programs taught in English, a minimum score range of 1100 - 1225 on the English language portion of the EmSAT examination, or its equivalent on other national or internationally-recognized tests that are approved by the CAA, such as TOEFL scores of 173 CBT (Computer-Based Test), 61 IBT (Internet-Based Test), 500 PBT (Paper-Based Test), or 5.0 IELTS (taken at Amideast), or their equivalent.
International Students
We also welcome applications from international students with a variety of secondary school certificates, and grades from other educational systems across the world, so long as they are recognized, and meet the conditions stipulated by the UAE’s Ministry of Education- Higher Education Affairs. For more information on the entry requirements for international students, please visit International Undergraduate Requirements
Transfer Students
Undergraduate students may apply for credit transfer for courses taken prior to joining Abu Dhabi University only once, when they first apply for admission. For more information on requirements for credit transfer, visit Undergraduate Transfer Students.
Applicants with grades and English Language Proficiency Test scores that don’t match the above requirements may be granted exceptions for conditional admission, dependent on their successful completion of required coursework or meeting specified criteria.
Course outline
Scholarships
Abu Dhabi University is dedicated to empowering outstanding students and inspiring them to pursue their educational objectives.
Our scholarship and financial aid program represents a key pillar in our strategy for academic excellence and reflects our commitment to supporting the development of the UAE.
We consider it an important national duty to provide equal opportunities for students interested in pursuing higher education and enable them to proactively contribute to society regardless of their financial situation.
Please click here to find out more about the scholarship and financial aid offerings from ADU