Dr. Gurdal Ertek Presents at Industry Conference on Customer Engagement Technology (CET)
05 December 2018
Dr. Gurdal Ertek, from ADU’s College of Business, was a speaker at CET (Customer Engagement Technology) 2018 Dubai. Dr. Ertek's presentation, entitled ‘Data-Driven Marketing: A 20-minute Crash Course’, outlined some of the basic techniques for analyzing sales transaction data and discussed clustering, market basket analysis, time series prediction, and chatbots. CET is a platform that connects industry professionals and decision makers working in digital, marketing, branding and IT through conferences, masterclasses, and forums (http://www.cetmiddleeast.com).